Data on the efficacy of domain names.
Despite the merging of search engine and URL address text bars in browsers, domain names matter lots. They convey authority, security, knowledge and brand. Cheap misspellings and hard to remember words make your work forgettable. ScronkFinkle says you are in the deep-know group. An insightful analysis by Mark Bentleyworks through hard to obtain data and produces findings which imply among other things that people who fail to obtain keyword domain names will just pay later, in SEO, marketing costs, or bankruptcy in oblivion.
Two take home messages from Bentley:
- Keyword domains were able to hit #1 with half as much content.
- Looking at all Ranking Factors, it’s clear that keyword domains rank more easily due to higher Website Relevancy and measures of links from external websites (Website External Relevancy scores)